Panel Discussion: New Digital Strategies for Marketing Building Products in the Age of COVID-19

In this panel-style webinar, we have assembled a group of construction professionals and experts to discuss how companies are continuing to market their businesses in the age of COVID-19. Though the digital transformation in construction was already underway, COVID-19 has undoubtedly accelerated the construction industry’s journey into the digital landscape. Our panelists will discuss their thoughts around steering businesses in the age of COVID-19 amid an increasingly digital workforce. Trimble will also explain how it is aiding its Customers with digital marketing programs and Construction Analytics to help navigate their journey.

Topics covered will include:

  • Strategies for marketing to customers digitally
  • How to plan and allocate resources to a new digital strategy
  • How to gain relevance in the digital landscape
  • The role of analytics while navigating the new digital landscape.

Come ready to get energized and to learn new ideas to help your company’s digital transformation!

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